A major part of corporate life hinges on communication. There are two types of communication in a corporate setup, internal and external. Internal communication is about addressing employees, seniors, peers and subordinates through written emails or speeches. External communication is about conveying an idea to the public in general.
This public could be a stake holder in the company or simply a customer, or even a potential customer. There are layers of communication in a corporate hierarchy, and it is pertinent to suggest that without effective communication, the wheels of a company can come to a grinding halt.There are some pointers of effective communication which come in handy for everyone associated with a corporate setup.
Let us look at them so that you can improve your communication in corporate institutions:
● The Audience:
This is the most integral part of an effective communication: understanding your audience. Communication is deemed effective and efficient only when you know about the receiver of the message. Knowing about the receiver helps you attune your message to suit the listener and bring about expected responses. What you will tell your buyers isn’t something you would be telling your sales team!
● The Research:
You have to backup what you say with sound research. Empirical data can go a long way in convincing people about what you are trying to say. Data and stats have a strong influence on the thinking of individuals, especially when they are in a corporate setup. However, you should take care about not cramping too much data into a message. Sprinkle data and numbers with analyses and that’s a lethal combination in corporate communication.
● The Innovative Approach:
Corporate people are used to a particular form of communication and messages. When another such clichéd message comes along, they are not much motivated and listen to it half-heartedly. Instead, if you are innovative in presenting your message, it can jolt the listeners out of their stupor. They will find something worth listening if your approach is innovative. Again, you can try innovations only when you know your target audience.
● The Response:
This is as important as the message you are trying to communicate. Looking for signs of response from your listeners. If they are responding in an expected and desired manner, you can press ahead with your prepared message. If the response isn’t so warm, you need to think on the fly and change your message, or the mode of delivery. A good judge of response can form and disseminate effective communication easily.
Hope these tips will help you grab the essence of effective communication.